No Media Reaches More People More Often For Less
Radio is the dominant out-of-home media in the US, reaching 93% of your local consumers each week. Among the thousands of commercial messages that these consumers are exposed to each day, radio advertising is unique: it reaches consumers when they have little else to distract them. In fact, the engagement levels for radio advertising (the percentage of people who actively pay attention to the ads) is by far the highest of any mass media.
This impact is magnified by the emotional and motivating power of audio. Numerous studies have demonstrated that the connections made through audio messaging have more impact on consumers than either video or print. Because radio listening is extremely habitual, the medium reaches the same consumers with greater average frequency than any other media.
Finally, radio is the most affordable mass-market media available. Compared to the cost of reaching a similar sized audience with the same frequency, radio advertising costs a fraction of other local media.
Radio Mankato is a group of local radio stations, with the area’s most seasoned radio professionals dedicated to serving Southern Minnesota. The stations of Radio Mankato provide not only the entertainment that listeners want, but also the information they need with the best local weather, news, farm information, and sports coverage. Reaching from the south suburbs of the Twin cities to the Iowa border, we are making an impact in Southern Minnesota.